(Palo Alto, CA -- March 2000) Fab 7 Designs announces The Upwardly Mobile(TM), an original kinetic sculpture designed to add dimension and motion to living spaces such as livingrooms, bedrooms and kitchens. The mingling figures of the mobile express activities that enrich everyone's lives: celebrations, connections and relationships.
The mobile's design emphasizes shape and form. The neutral black and frosted components integrate with most home environments, from woodtone to contemporary decorations. It complements lamps, furnishings and appliances such as stereos, TVs, computers and coffee makers.
"I really enjoy my mobile. I bought one for myself and gave my sister one for Christmas, and we have both received nothing but postive and interesting responses. It is an inexpensive, original art piece." said Kathleen Putnam of San Francisco, CA.
The mobile is well-suited to home offices -- the mobile integrates with the home environment while expressing such work activities as collaboration and teamwork.
Sihouettes of figures are suspended from the mobile's translucent support members and move delicately under modest air currents. The mobile is a hand-assembled and balanced kinetic sculpture consisting of precision molded components. It is compact and lightweight and comes with a custom hanger that allows it to be easily suspended from the ceiling at an appropriate height.
The mobile is sold directly by Fab 7 Designs (www.fab7.com/upmob/) and through distribution partners. The mobile is sold for $24.
"The Internet is making connections and relationships more intangible. The Upwardly Mobile is a tangible reminder of the human components of these activities," said Peter Lonsky, President of Fab 7 Designs and the mobile's designer.
"The web allows us to build and maintain a relationship with our customers. The point-of-experience of our mobile is anywhere -- on display at a coffee shop, an office or home. The the point-of-sale of our mobile is everywhere -- via our distribution partners and our website (the URL is embossed on the hanger of each mobile)."
"The connections we make are supported by our commitment to provide a quality product designed with a superior end-user experience in mind."
Fab 7 Designs was established in 1993 to provide an alternative to self-indulgent design. Leveraging its competencies in web, literature, product and packaging design, the company introduces its first product.
Download the Fab 7 Designs brochure here.